Case study · Culture
Box office system and loyalty club for Galerie Rudolfinum
We designed and built a box office system connected to the CRM of the gallery's loyalty club. At the till, staff see each visitor's membership type and history and can offer them benefits; marketing works with the same data and follows up with targeted e-mails.
- Client
- Galerie Rudolfinum, Czech Philharmonic
- Solution
- Box office, loyalty club CRM, e-mails, reporting
- Today
- Cloud operation, administration and maintenance
Illustration: neither the halls nor the exhibits are real.
Step inside01At a glance
One system for the box office, the club and marketing
For Galerie Rudolfinum we designed and developed a specialised CRM system for managing its loyalty club and a custom box office system. Both work on one client database, so the box office and marketing see the same thing.
- Artist
- iQuest
- Work
- Box office system and loyalty club
- Medium
- Custom web application, run in the cloud
- Parts
- Box office, loyalty club CRM, client and event databases, personal benefits, e-mail subsystem, ticket printing, magnetic loyalty cards, reporting
- For
- Galerie Rudolfinum, Czech Philharmonic
- Status
- In operation, administered and maintained by iQuest
Curator's note
- The box office knows its guestsStaff see a visitor's membership type and history and can offer individual terms.
- Every event its own wayAdministrators set specific prices for individual events and benefits for loyal visitors.
- Targeted communicationThe e-mail subsystem lets the gallery reach exactly the right groups of clients.
- Data for decisionsStatistics show how successful each marketing activity is.
02The client
Contemporary art in neo-Renaissance halls
Galerie Rudolfinum is an exhibition institution without a collection of its own – a kunsthalle. Since 1994 it has shown contemporary Czech and international art at the Rudolfinum on the Vltava embankment, a building it shares with the Czech Philharmonic.
Besides exhibitions, it publishes books, holds lectures, seminars, theatre and music programmes, and its Artpark education centre brings contemporary art closer to children, young people and adults.
Exhibition 1
- the year the gallery opened
- 1994
- artists from around the world since it was founded
- 1,000+
- visitors in 2025, the second-highest attendance in its history
- 109,280
- the year the Rudolfinum, designed by Josef Zítek and Josef Schulz, opened
- 1885
For the curious: sources
Sources: Galerie Rudolfinum – annual report 2025 and the gallery's history (galerierudolfinum.cz).
03One system
Box office and marketing on one database
The system is made of parts that pass data to each other. The plan shows how they connect – pick a room to see what each part does.
Plan of the system
Loyalty club CRM
The heart of the system. It holds clients, events and benefits together, so the box office and marketing work with the same data.
Connected to
The plan is illustrative: it shows the parts of the system, not the gallery's real rooms.
The box office and marketing work on one client database.
04At the box office
The box office recognises loyal visitors
Staff read the loyalty card and immediately see the membership type, the visit history and the benefits the member has for the event. Then they print the ticket on a small printer right at the till.
- Read the card
- Pick an event
- Print the ticket
Drag the card into the reader, or read it with the button.
Waiting for a card or a visitor choice…
Illustrative demo: the events, prices and visitor details are not real.
05Events & prices
Prices and benefits for every event
A gallery without a permanent collection lives by change: exhibitions come and go, and further events grow around them. In the system, administrators are free to set specific prices for individual events and to decide which of them earn loyal visitors a benefit.
Guided tour
Circle and Square
Event settings
Prices
- Standard
- Reduced
- Members
Benefit for club membersyes
For membership types
- Basic
- Extended
Family workshop
Colours in Motion
Event settings
Prices
- Standard
- Members
Benefit for club membersyes
For membership types
- Basic
- Extended
Lecture
How to Read Contemporary Art
Event settings
Prices
Free entry
Benefit for club membersno
For membership types
- Basic
- Extended
Music evening
The Sound of the Halls
Event settings
Prices
- Standard
- Reduced
Benefit for club membersyes
For membership types
- Basic
- Extended
Course
Drawing in the Gallery
Event settings
Prices
- Standard
- Members
Benefit for club membersyes
For membership types
- Basic
- Extended
Illustrative demo: the events and their settings are made up.
06Targeted communication
The right message to the right people
Through the e-mail subsystem, the gallery can reach clients by membership type or visit history. The statistics then show how successful each marketing activity was.
Group clients by
Pick the group you want to write to.
Campaign results
Response to the campaign
Each dot is one client.
Illustrative data: the clients, groups and results are not real.
07Operation and care
In operation, in good hands
We designed and developed the system to measure. Today we run it in the cloud, administer and maintain it, so the gallery can rely on its box office and its club.
- Analysis and design
- Designed to measure
- Development
- Box office, CRM, e-mails, reporting
- Operation
- In the cloud
- Administration and maintenance
- Ongoing
- Condition
- In operation
08Discretion
Screens not on display
The system works with the personal data of club members, and the details are protected by a non-disclosure agreement. So instead of screenshots there is an empty frame – and everything else on this page is an illustration.
iQuest
Untitled (screens of the box office system)
Software, personal data of club members
Not on display under a non-disclosure agreement.
Frequently asked questions
Looking for a partner who will design, build and look after your system?
Tell us what you need help with. We will start with an analysis and talk through what makes sense to build to measure and how we will look after it afterwards.
or call or e-mail us directly
