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Case studyJuklík · swimming school

When the box stops being enough.A custom system for the Juklík swimming school

Juklík, a swimming school for babies and young children, grew into rules a one-size-fits-all product cannot cover without compromise. We built it a custom system – from analysis to operation.

Login screen of the Juklík web application: the swimming school logo, e-mail and password fields, a forgotten-password link and a Log in button
The app’s real login screen. The cards around it show illustrative data.
the start of a collaboration that is still going
2024
course terms a year, planned in the system
3
lessons per course, generated from one template
12–15

01About the client

A swimming school with rules of its own

Juklík runs a swimming school for babies and young children at several pools in Prague, plus aqua aerobics lessons. Courses run in three terms a year and typically have 12 to 15 lessons. Most customers carry on into the next term.

Behind every term there are groups by level and age, transfers between courses, instructor schedules, make-ups for missed lessons and payments. These rules are what make running a swimming school more than a simple booking calendar.

  • Several poolslessons take place at several venues in Prague
  • 3 terms a yearJanuary–March, April–June, September–December
  • 2 lesson typesbaby and toddler swimming, aqua aerobics
3course terms a year
A year at Juklík

Point at a term or select it:

  • July–August: outside the course terms

A course runs within one term, typically has 12–15 lessons and is paid for in one go.

02Starting point

Why the box stopped being enough

For years, Juklík used the off-the-shelf solution Auksys. As the school grew, it ran into rules that a one-size-fits-all product cannot cover without compromise.

A one-size-fits-all product has to suit many businesses at once. Juklík needed a system that matches its own rules exactly – above all for transfers between courses:

  1. Main reasonRule 01

    Transfers between courses

    People move between courses, and every transfer follows Juklík’s own rules. Transfers were the main reason Juklík went looking for a custom system.

  2. Rule 02

    Make-ups and advance make-ups

    A make-up lesson is only earned with a timely excuse. An advance make-up can be used up front – before the person misses a lesson.

  3. Rule 03

    Groups by level and age

    Children are grouped by level and by their “swimming course age”, which the administrator sets by hand for each term.

  4. Rule 04

    A queue for freed-up places

    A place on a full lesson is waited for in a queue of watchdogs. Whoever set up their watchdog first is higher in the queue.

  5. Rule 05

    Schedules, shifts and invoicing

    Its own rules for lesson schedules, instructor shifts and the basis for invoicing them.

03Brief

What the new system had to do

Before the first line of code, we wrote down with the client what the system has to do – from the point of view of the people who use it every day.

  1. A parent books a make-up lesson on their own – no phone call to reception.

    for: parents
  2. A whole course for a term comes from one template, lessons included.

    for: admin
  3. A freed-up place on a full lesson automatically goes to the first person entitled to it.

    for: parents
  4. A parent manages their persons, orders and attendance in one place.

    for: parents
  5. Instructors have their shifts and invoicing basis right in the system.

    for: instructors
  6. Every message to customers – e-mail, SMS or news post – can be traced back.

    for: admin

04How we went about it

Rules first, code second

A custom system depends on its rules being named first. That is why we started with analysis, not programming.

  1. Step 01

    Analysis and specification

    Workshops with the client and writing down operating rules that had never been described anywhere.

  2. Step 02

    UX design in Figma

    Screens approved by the client before any programming.

  3. Step 03

    Iterative development

    Delivery in working increments. The client tests along the way.

  4. Step 04

    Meetings and minutes

    Every request has minutes and a ticket – nothing gets lost.

  5. Step 05

    Operation and growth

    The system keeps adapting to how the school really runs.

Step 02 up close

From design to finished screen

Screens are designed in Figma first and the client approves them. Programming follows the approved design – changing a design is much faster and cheaper than changing finished code.

Use the slider to compare the design with the finished app. On the left is an illustrative wireframe, on the right the real login screen.

More on how we design UX and UI.

Finished login screen of the Juklík app with the logo, e-mail and password fields and a blue Log in button

05Solution

What the system does

This is not a handful of forms. The system covers the whole school – from planning courses to the basis for instructor invoices. Point at a module to see what it works with.

  • Courses, terms and lessons

    A course as a template from which the system generates the actual lessons for the whole term.

  • Calendar and make-ups

    Excuses, make-ups and advance make-ups by Juklík’s rules. Parents see what they have available.

  • Watchdog

    A queue for a freed-up place with automatic booking and SMS.

  • Orders and payments

    Order states and a payment gateway configurable for each pool.

    Order states: ReservedApprovedCancelledDeleted
  • Instructors and shifts

    Shift planning, time records and the basis for invoicing.

  • Communication

    System e-mails, SMS, news posts and FAQ – all logged.

  • Schedules and print reports

    PDF timetables generated from the venue’s opening hours.

06Feature in depth

The watchdog: when a lesson is full

The lesson is full and a child would like to join it as a make-up. Without the system, all you can do is keep refreshing the page and hope a place opens up.

The parent sets up a watchdog on the lesson. There can be several people interested; the queue is ordered by when each watchdog was set up. When a place opens up in time, the system books the first person in the queue who is entitled to it and sends an SMS. After the time limit, it only notifies that a place is free.

  1. The lesson is full

    Capacity is taken, a make-up cannot be booked.

  2. The parent sets up a watchdog

    The person joins the queue. The order is set by when the watchdog was created.

  3. A place opens up in time

    The system books the first person in the queue who is entitled to it and sends an SMS.

  4. After the time limit

    The system no longer books anyone. It only notifies that a place is free.

3/5

How parents see their position

“3/5” means the person is third in a queue of five. That is exactly how the app shows it.

Try it yourself

Monday 4:30 pm · Advanced

Pool A · term 2026-3

Taken 10/10Full

Your position3/5

Watchdog queue

  1. 1.Emaset up 2. 9. 18:04waiting
  2. 2.Jonášset up 2. 9. 20:31waiting
  3. 3.Annayouset up 3. 9. 07:12waiting
  4. 4.Matyášset up 3. 9. 12:45waiting
  5. 5.Sofieset up 4. 9. 09:20waiting
The place opened up:

Illustrative example with made-up data.

07Benefits

A school that runs by its own rules

Juklík’s rules are now enforced by the system. Parents, the office and instructors all work in one place.

  • Make-ups without phone calls

    Parents enter excuses and make-ups themselves in their customer account. The office handles them in the system.

  • Full is not final

    The watchdog fills a freed-up place with the first entitled person and sends them an SMS.

  • Terms prepared in advance

    Courses come from templates and the system generates the lessons for the whole term itself.

  • Shifts in one place

    Instructors have their shifts, time records and invoicing basis in the system.

08Technology and collaboration

How the collaboration works

For technical reviewers: how we run development, how operation works and what the system is built on.

Running development

Every request has its own ticket and minutes – nothing gets lost. In regular meetings we go through what is done and what comes next.

We deliver in working increments and the client tests them along the way. More on how we develop in an agile way and what our project management looks like.

Operation and growth

The system is live. We keep developing it based on feedback from daily operation – the collaboration did not end at hand-over.

Technology

A custom web application, designed around the rules of one specific business.

09What next

Hand-over is not the end

Our collaboration with Juklík has been running since 2024 and continues. The system is live and we keep adjusting it to what daily operation shows.

  1. 2024Start of the collaboration and analysis of the operating rules
  2. TodaySystem live, ongoing development
  3. NextFurther changes based on feedback from operation

Frequently asked questions

A complete custom system: analysis and specification of the operating rules, UX design in Figma, development of the web application, deployment and ongoing development based on feedback from live operation.
As the school grew, it ran into rules that a one-size-fits-all product cannot cover without compromise. Above all it was transfers of people between courses, but also its own logic for make-ups and advance make-ups, grouping children by level and age, and the watchdog queue for freed-up places.
A make-up is the right to attend another lesson and is only earned with a timely excuse. An advance make-up is attending a make-up lesson up front, before the person misses a lesson. In the customer account, parents see what they have available as “x + y” – make-ups plus advance make-ups.
A reservation of a place on a full lesson. People are queued by when they set up their watchdog, and parents see their position, for example “3/5”. When a place opens up in time, the system books the first person in the queue who is entitled to it and sends them an SMS. After the time limit, it only notifies that a place is free.
We started with analysis and writing down the operating rules. Then came UX design in Figma, which the client approved before programming. Development runs iteratively in working increments; every request has a ticket and minutes from regular meetings.
Since 2024, and it continues. The system is live and we keep adjusting it to what daily operation shows.
Yes – anywhere courses, lessons or appointments with their own rules are sold: clubs, sports venues or clinics. Take a look at booking system development, the system for the IRIS eye clinic or our other references.

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